![[Translate to English:] Thonet, Orgatec 2026](/assets/img/ph/ph-150x84.svg)
Rather than simply displaying traditional office scenarios, the Thonet stand focuses on a compact presentation of the company’s diverse range of products and technical solutions as well as Thonet’s breadth and expertise in the contract sector. New designs and additions to the Thonet ranges from Uwe Sommerlade, Marco Dessí and Frank Rettenbacher offer a variety of solutions for the contract sector, encompassing multi-purpose seating for event spaces, furniture for conference venues and communication areas as well as more informal design inspiration. Thonet will be presenting its new products alongside the chairs, tables and seating options in its current portfolio, providing a comprehensive overview of the company’s full range of products.
The House of Thonet is a temporary, reusable pop-up design that will feature again at future exhibitions and events. “As the world’s most historically significant furniture company, the Thonet brand deserves to be placed front and centre”, explains Aisslinger, describing a key concept behind his design for this year’s event.
Even from the outside, the pavilion is unmistakably Thonet. The name THONET is spelled out in 2.4-metre-high lettering is combined with custom-made textile Thonet brand panels. The three dimensional relief structure of the letters echoes the iconic contours of the cantilever chair, neatly incorporating one of Thonet’s defining design signatures into the architecture of the exhibition stand. The panels form the façade of the modular pavilion and their textile coverings create a warm, inviting feel.
Behind its striking façade, the House of Thonet opens up invitingly. Glimpses through the structure and open-plan transitions lead to a piazza in the centre. The two-storey wall modules open inwards like display cabinets, showcasing Thonet’s various collections. Aisslinger describes the display’s frame as “osmotic, airy, floating architecture that envelops the stand”, creating an inviting space where the Thonet community can come together.
The piazza is the beating heart of the exhibition stand. Products, model variants, video screens and technical samples invite visitors to experience the designs presented on the surrounding stages up close and give them the chance to test how they work and familiarise themselves with their mechanisms and finer details. Meanwhile, the Thonet Coffee Bar and various seating arrangements have been designed to encourage conversation and informal exchange.
Through these elements and the overall design, the stand reflects the central theme of this year’s ORGATEC: “From rooms to relationships: designing spaces in an ever-changing world”. For 2026, the trade fair is focusing on people and their interactions in the workplace and the contract sector, exploring how spaces can help people meet and collaborate with one another. The House of Thonet brings this concept to life through its architectural design. The stand provides an open framework in which the products can be used, touched and handled and serves as a space for interaction and connection.
The pavilion’s design combines a striking architectural structure with a warm, high-end feel. The geometric supporting structure made of plywood is combined with the textile Thonet brand panels. Two shades of brown in the textile coverings create a sense of calm and comfort, both outside the pavilion and within. The architecture and product displays are also accentuated by carefully positioned lighting.
“This year, it was important for the design to stand out from its surroundings, so we have created an intense and striking architectural structure without losing sight of the Thonet brand’s cosmopolitan and friendly side”, says Aisslinger. The end result is the House of Thonet, a temporary brand architecture that blends product, brand and interaction.