Gira Original Campaign

Original Campaign

From the carefully considered idea to the design Icon. Not everything that appears new and completely different has what it takes to become a perennial classic. Many items of furniture and utility objects that were initially celebrated as breaking new ground vanished without a trace just a short time later. Yet they do exist. Those special things that make all the diff erence. Objects that everyone is familiar with but have nevertheless been inspiring enthusiasm for decades.

Design originals embody the essence of their time yet are so timelessly beautiful that we want to surround ourselves with them for the rest of our days. Despite their renown, they remain the unsung heroes of everyday life. But what do they have that other items don’t? Is it their striking form? Their unique function? The way they blend elegantly with their surroundings? It is rather the essence of many characteristics that makes originals what they are.

The S 32 cantilever chair is one of the most significant design innovations of the 20th century. Its streamlined shape, which flouts all the stylistic conventions of the epoch, is still considered modern 90 years on.

Gira Original Campaign
Gira Original Campaign
Gira Original CampaignMarcel Breuer

Products

Read more

Gira Original Campaign

What makes an original an original?

g-pulse.de/design-originale

[Translate to English:] Aus unserem Magazin

Marcel BreuerExplore nowDesigners
Marcel Breuer
The Thonet PrincipleExplore nowHistory & Brand
The Thonet Principle
Pure MaterialsExplore nowProducts
Pure Materials

Contact

Sales

If you have any questions about the products used or would like to know more about the reference, please contact us.

Contacts

sales(at)thonet.de

Press

Information for the press can be found on our press portal.

Other inquiries

T: +49 (0) 6451/508-0
F: +49 (0) 6451/508-108

info(at)thonet.de

Downloads

CAD data for individual products and factsheets can be found on the product pages in the product catalogue.
 
CAD data for collective download as well as reference pictures and company-related information can be found in the media database.